Category " SEO for Lawyers"
0A huge benefit of legal blogs is the ability to focus your practice and still find clients who need your services. It’s a big world out there, and each year it’s full of more and more lawyers all competing for the same clients. One way to win that competition is to offer a more tailored service that your competitor. Thousands of attorneys offer “business incorporation” services. But how many of them do it specifically for medical professionals. If you can offer advice specifically tailored for that business, you can offer a better experience (and a better value) for future doctors.
In the past, marketing such a specific practice was a challenge. Doctors opening an office are widely distributed, so reaching them all required saturation. But now, almost anyone considering doing anything will Google it first. And that’s where your advantage comes in.
0Better yet, write like your clients talk. Don’t do it in a brief, a motion, or a letter to opposing counsel. But in moderation, it can be a powerful tool for your blog. I’m not suggesting you abandon proper grammar or start using crazy abbreviations. But odds are that your clients use different words to describe the services you offer than you would. While you might think of yourself as a Criminal Defense Attorney, what your client thinks he needs is a DUI Lawyer. The words personal injury likely mean nothing to the woman blind-sided by a big rig – she’s looking for a car accident attorney.
So when you sit down to write a new article for your blog, think about how your clients would describe the topic. Use those words, but also explain what terms lawyers use. They’ll appreciate knowing that it means the same thing, which is a good feeling to cultivate in a prospective client.
0Writing a law blog is hard work. Don’t let anyone tell you differently. It happens to be very effective for lawyers looking to build a practice, but it requires an investment of time, energy, and expertise. And it requires a steady stream of new articles, which is one of the most difficult aspects for many attorneys.
But as your blog grows, and prospective clients start rolling in from the web, you acquire a great source for new content: analytics. All our legal blogging packages here at Web Judicata include a custom analytics package which tells you, among other things, what search terms readers used to find your blog. Initially, it will be the terms that you’ve chosen to optimize for: your practice area and your geographic location. But as your base of articles grows, the terms that show up will become more and more diverse.
0A content delivery network (CDN) is a way to distribute your blog’s content across the internet so that it is closer to any given user visiting your site. In the CDN, many computers across the world store a copy of your data to make it more likely a prospective client is closer to a copy of the information. Instead of a bottleneck created when everyone tries to access the same server, the CDN spreads your articles and content around the internet.
0Your domain is your address on the internet. It’s what someone would type to directly visit your legal blog or website. But if someone knows enough about you to type your site’s address, you’ve probably already reached them through other marketing means. Your legal blog is about reaching new people and turning strangers into clients. These are largely people who need what you have, but don’t know you exist.
So why is your domain important?
0Search Engine Optimization (SEO) is an important techniques for blogging lawyers. In its most basic form, SEO is a method for raising your site’s rankings in a search engine’s organic rankings. Organic rankings account for the vast majority of all traffic from search engine, and can provide a steady stream of new client referrals.
